Online floral and gift retailer, deLaFlowers.com, is announcing improvements to their affiliate marketing efforts this week which will provide more robust options for advertisers including new banner designs, improved management, and availability of offers in major affiliate networks. The affiliate marketing firm, AffiliateTraction, has been chosen to handle the program’s promotion and management in an effort to strengthen the company’s presence in the affiliate marketing channel.
deLaFlowers.com offers fresh flowers direct from the farm as well as other gifts for nearly any occasion. With relationships directly with the growers, the flower retailer touts the “freshest, highest quality, and most beautiful products available”, and takes pride in their efforts to be the finest flower e-tailer on the web in terms of fastest deliver time, easiest customer interface and the most professional overall process for their customers. With over 16 years of actual retail flower store ownership and 40 years of combined online sales and marketing expertise, the flower retailer claims to offer the highest quality service available in the online floral market.
Greg Shepard, CEO of AffiliateTraction, expressed enthusiasm about the deLaFlowers offer. According to Shepard, “deLaFlowers is perfect for affiliate marketing. It is an impulse buy offering convenience for the consumer. Flowers are great for any occasion, and with quick shipping anywhere in the US, the target audience is enormous. In addition, almost every holiday is an opportunity to provide a unique offer for affiliates to promote.”
Affiliate programs offer a unique opportunity for website owners to place an advertisement on their site and earn a commission for any sales they refer. The process is facilitated by special software that tracks exactly which clicks come from which affiliates and how many actually convert to sales on the deLaFlowers.com site. The website owner (affiliate) then earns a commission on sales they refer and is paid monthly by check.
The deLaFlowers.com affiliate program pays affiliates a 20% commission on any sales they refer. Checks are sent out monthly when commissions reach $72 or more. The program also has a 90-day click cookie, meaning that even if a potential customer clicks through the advertisement and waits up to 90 days before purchasing any items, the affiliate will still be credited with the commission.
Shepard went on to explain why the delaFlowers.com program is particularly attractive to potential affiliates. “Affiliates will love working with the deLaFlowers affiliate program. A 20% commission is very high for this type of offering. In addition, the program currently has over 81 active advertisements for affiliates to choose from, targeted for all occasions, ranging from seasonal holidays to birthdays, discounts specials and more, and we are dedicated to providing affiliates with whatever additional material they might need to promote the offer effectively.”
